Dove has joined a campaign to bring natural and protective Black hairstyles to the emoji keyboard. Partnering with London-based youth nonprofit RISE.365, the brand is calling on the Unicode Consortium to approve four new emoji designs representing afros, braids, cornrows, and locs. The push comes as Unicode prepares to review new emoji proposals this month. The #CodeMyCrown campaign The #CodeMyCrown campaign, backed by global pop star Mel B, is challenging the lack of representation of Black hair among the nearly 4,000 emojis currently available. While over 90 percent of the
Dove has launched the world’s first and complete guide for coding natural hair in video games with Code My Crown. The guide was created by Black artists in partnership with the Open Source Afro Hair Library. Black Hair In Video Games Despite all the technological advancements in video games, depicting natural hair and protective styles is still limited, highly stereotypical, and not representative. According to Dove, 85% of Black gamers believe video games poorly represent textured hair. Data also shows that 91% of Black gamers are eager to see themselves
Black women have long faced hair discrimination in the workplace, from hiring practices to daily interactions. The 2023 CROWN Workplace Research study found that Black women’s hair is 2.5 times more likely to be perceived as unprofessional, with more than half of Black women feeling the need to wear straight hair for job interviews. As many as 1 in 5 Black women aged 25-34 reported that they had been sent home from work because of their hair, and 1 in 4 Black women believe they were denied a job because of their
The discourse around Black hairstyles being seen as “too Black” for professional settings has grown over recent years but it’s 2023, why is hair discrimination still a thing? To help remove the negative connotations placed around natural hair and professionalism, Dove has partnered with LinkedIn and The Crown Coalition to make hair discrimination in the workplace completely illegal. Dove’s partnership with LinkedIn will help shed some light on The Crown Act, legislation prohibiting racial discrimination based on natural textures and protective hairstyles. The act, fighting to make hair discrimination illegal nationwide,
