Emma Grede recently announced on her book tour why she didn’t invest in Diarrha N’Diaye’s company, Ami Colé. On the “She’s So Lucky” podcast with host Les Alfred, Grede shared that she doesn’t back first-time founders unless she sees something “extraordinary” about both the person and the company, explaining she didn’t see that with Ami Colé. Emma Grede hiring Diarrha N’Diaya at SKIMS Whilst Grede did not think Ami Colé was worth supporting, she evidently thought she was worth hiring. After Alicia Scott of Range Beauty introduced N’Diaye to Grede,