Shareholders at 30 major US companies, including Costco, Apple, and Mastercard, overwhelmingly rejected anti-DEI proposals during the 2025 proxy season. The companies, worth a combined $13 trillion, saw most proposals defeated by margins of 98% to 99%. The shareholder voting results were tracked by Impactivize, a nonprofit project focused on DEI in the private sector. “Shareholder voting margins send a clear message: Investors understand that diversity is good for business,” said the project’s founder in a press release. 30 Major companies back DEI Impactivize analyzed anti-DEI proposals sent to companies
Target’s foot traffic has fallen for the ninth consecutive week amidst its 40-day boycott, as stated by Retail Brew. The company’s traffic started to plummet in the first whole week after it shared that it was rolling back its DEI efforts. In March, the retailer announced that it would end its DEI programs, including its Racial Equity Action and Change (REACH) initiative and a program focused on carrying more products from Black—or minority-owned businesses. Target’s chief community impact and equity officer, Kiera Fernandez, sent a memo to staff stating, “Many
Many companies are rethinking their Diversity, equity, and inclusion (DEI) efforts amid a shifting political landscape and mounting anti-DEI pressure. President Donald Trump’s recent decision to revoke a decades-old executive order that prohibited workplace discrimination by federal contractors is just the latest in his string of attacks on DEI in the first few days of his presidency. While Trump’s initial focus has been DEI in the government, the subsequent impact on the private sector is yet to be determined. Several leading companies have rolled back DEI programs in response to
