Parham Aarabi, a University of Toronto researcher, has developed an AI tool, named PRE, that could change how e-commerce sites cater to users with color vision deficiencies. AI-Powered Solutions for Improved Web Navigation “Around 8% to 10% of the population has a type of color-blindness,” said Aarabi according to Texh Xplore. “I wanted to see how this might impact web navigation.” Aarabi’s AI model simulates the browsing behaviors of virtual users, tracking interactions like page pauses, cart additions, and responses to discounts.  The tool’s insights reveal that while colorful images typically attract users, those with color blindness respond differently, favoring monochrome imagery.  By