NBA team, the Cleveland Cavaliers, has partnered with Black-owned educational tech company Rhymes with Reason to help 250 students in Cleveland build their literacy and vocabulary skills through popular music. By the age of three, children with professional parents get vocabulary exposure that is two times larger than working-class children. As working-class children comprise the majority of American kids, the word gap persists through primary education, creating a reality where 65% of all students read below the level in 4th grade. Rhymes With Reason was designed to change this narrative