Byron Allen’s $10 billion lawsuit accusing McDonald’s of racial discrimination is heading to trial, following a federal judge’s ruling, according to Variety. The media mogul alleges that the fast-food giant denied advertising opportunities to his Black-owned media outlets while reserving substantial budgets for general-market advertising. Court Allows Jury to Decide United States District Judge Fernando M. Olguin found sufficient grounds for the case to be heard by a jury. In his decision, he noted that this type of case benefits from a full hearing. Allen’s lawsuit claims that McDonald’s created
Byron Allen, the owner of Allen Media Group (AMG), has announced he plans to appeal a judge’s dismissal of his lawsuit against McDonald’s. The Lawsuits Allen first filed a $10 billion federal lawsuit against McDonald’s in 2021, alleging its advertising practices perpetuate racial stereotyping and violate civil rights laws at the federal and state levels. Allen then sued McDonald’s again in 2023, claiming the corporation had lied about its commitment to Black-owned media. In May 2023, Allen’s Entertainment Studios Networks Inc. and Weather Group LLC filed a lawsuit against McDonald’s seeking damages
Black media mogul Byron Allen, the owner of Allen Media Group (AMG), has hit McDonald’s with another massive lawsuit, claiming the corporation has lied about its commitment to Black-owned media. Last week, Allen’s Entertainment Studios Networks Inc and Weather Group LLC filed a lawsuit against McDonald’s seeking damages in excess of $100 million for fraud/false promise, violating California Civil Code 1711. The law holds corporations to their public promises and thereby redresses corporate fraud. Fraud and False Promises In May 2021, McDonald’s pledged to increase its advertising spend with Black-owned
Black media mogul, Byron Allen, has hit McDonald’s with a massive lawsuit after claiming the corporation deliberately excludes Black-owned media from its advertising campaigns. Allen, the owner of Allen Media Group, claims McDonald’s refused to advertise on his networks due to internalized discrimination against Black-owned media and racial stereotyping that only sees them take from Black consumers and never give back. McDonald’s is the world’s leading food service retailer, generating over $100 billion in annual revenue. African Americans represent approximately 40% of McDonald’s U.S. sales but dedicate a small proportion to
