Live Nation Urban has launched the Live Nation Urban Creator Network in partnership with Breakr, a creator marketing and payments platform. The national network will be powered by a tailored collective of thousands of top Black creators and backed by Breakr’s broader database of 75,000+ creators and 55 million data points. Live Nation will be able to provide brands with an innovative media channel that is culturally relevant and instantly scalable. “As brands increasingly looked to us to help them connect authentically with Black audiences, even outside the context of our events, it became
Live Nation Urban has shared its recent investment in Breakr, a leading marketing and tech platform. Breakr is the focal point for music, creators, and technology. It allows music labels, creative agencies, and brands to quickly pay and contract independent online content creators to promote songs and services. The investment came from the Black Lily Capital Fund, a new venture fund created by Live Nation and Live Nation Urban to support early-stage music companies founded by Black entrepreneurs. “Our investment reflects our belief in the founders, in the transformative power
Breakr, a Historically Black College and University (HBCU) alumni-founded music platform, has raised an additional $1.9 million. Breakr is reshaping influencer collaboration through its SaaS platform designed explicitly for record labels, artists, and brands. By enabling creator-to-creator relationships at scale, labels and brands can move at the speed of culture, and creators can get paid fairly for making it happen. The Three-Sided Marketplace Breakr’s unique selling point is that it effectively treats the basic concept of connecting creators to build influencer campaigns as a programmatic opportunity. The company recently came
