Bozoma Saint John, one of the industry’s highest-profile marketing executives, is launching Eve by Boz, a wig and haircare brand, as first reported by Fortune. The independently funded venture promises to cater specifically to Black women and address gaps in the wig industry that Saint John says have been overlooked for too long. Filling a Gap in the Market Saint John made history in 2020 as Netflix’s first Black C-suite executive and previously held marketing leadership roles at Uber, Apple, and PepsiCo. Since stepping down from her Netflix role in
Black women have long faced hair discrimination in the workplace, from hiring practices to daily interactions. The 2023 CROWN Workplace Research study found that : Black women’s hair is 2.5 times more likely to be perceived as unprofessional More than half of Black women felt the need to wear straight hair for job interviews 1 in 5 Black women aged 25-34 had been sent home from work because of their hair 1 in 4 Black women believe they were denied a job because of their hair People with more tightly coiled hair
After less than two years as Netflix’s chief marketing officer, Bozoma Saint John is leaving the streaming giant. Variety was the first outlet to break the exclusive story and according to their report, Saint John’s departure from the company was “mutual and amicable.” The company, which also confirmed the moves on Thursday, did not elaborate on why Bozoma is departing. But in a statement, Netflix CEO Ted Sarandos said he “loved working with Boz and have been inspired by her creativity and energy” and that she’s “attracted world-class marketers to the company
