Black Americans consume more media than any other US population, but almost 70% wish they saw better representation, a Nielsen report has found. Black Audiences Consume The Most Media Nielsen’s “The Global Black Audience” report highlights Black America’s significant engagement with media and their perspective on representation in content and advertising. Black Americans remain today’s core audience, spending more time with media than any other US population, 81 hours weekly. Black audiences 18 and older in the US spend the most time on media daily – nearly 12 hours. The
Women with dark skin tones are getting more screen time and speaking time in US scripted television, a new study using advanced AI models has revealed. Despite improvements over the past 12 years, the study found that men with light skin tones still get the most screen and speaking time. See It, Be It See It, Be It: What Families Are Seeing on TV is a new study that analyzes trends in the screen and speaking time of the visually presenting attributes of characters. This includes gender, skin tone, and
