Media and ad tech company Hero Media has launched the first-ever machine learning-powered, Black-owned demand-side platform (DSP). DSPs are automated ad-buying platforms where advertisers and agencies go to purchase digital ad inventory. Hero One, powered by AdTheorent, enables advertisers to leverage AI and machine learning to put brand messages in front of the right consumer at the right time in a contextually relevant way. Is Advertising Representative? While 2021 witnessed a surge in diversity and inclusion efforts, momentum seemingly dwindled the following year. In 2022, the advertising sector remained largely white-dominated, comprising 64.63% white professionals. Platforms