Recently, REVOLT, a prominent Black-owned multimedia company, announced the launch of Black Shift.  Developed by its creative agency, Six Zeros, Black Shift is an AI-powered research platform designed to help brands better understand and engage with Gen Z, particularly within the Black community.  This initiative dives into the aspirations, values, and behaviors shaping one of the most culturally influential generations. A Data-Driven Approach to Understanding Gen Z Black Shift combines over 500 hours of interviews with insights from 700 Gen Z participants across the US. Using personalized AI tools, the