Atlanta-based agency Chroma Creators is using artificial intelligence to deliver branding and marketing that is crafted by AI but inspired by Black culture. Chroma Creators Chroma Creators founder, CEO, and chief creative officer Octavia Warren is known for her success with multicultural branding and marketing agency Creative Juice. With over a decade of debunking stereotypes, Warren is now using the power of artificial intelligence to reshape how brands connect with Black audiences. “I remember a time when you could not find a stock photo of a black hand holding an iPhone,” said Warren in
A recent development in the tech industry is the quiz game “Are You Blacker than ChatGPT?” created by creative ad agency McKinney. Are You Blacker Than ChatGPT? This interactive game challenges players to test their knowledge of Black culture against ChatGPT, OpenAI’s language model. The game’s inception traces back to a creative brainstorm at McKinney, led by copywriter Meghan Woods and a Black-led team. It took a year to develop, with the underlying goal of pointing out ChatGPT’s limitations in grasping the nuances of Black culture. The deficiency stems from
Essence Festival of Culture is suing Spotify for using its branding without permission, according to The Guardian. The festival’s lawyers say they are taking a stand against the “intentional exploitation of Black culture.”. Essence Festival of Culture Essence Festival of Culture is held over the Fourth of July weekend in New Orleans with music performances, inspirational speakers, and proactive conversations about gender, race, culture, and art. It was started in 1994 as a one-time event to celebrate the 25th anniversary of Essence – a magazine aimed at African American women. Since
