Over 100,000 people have pledged to boycott Target for 40 days in protest of the company’s rollback of DEI initiatives. The boycott, which began on Wednesday, March 4, was organized by Pastor Jamal Bryant. According to The Washington Post, the movement spans cities including Atlanta, Houston, Jacksonville, Florida, and Alexandria, Virginia. The “Target Fast” occurs simultaneously as Lent, when some Christians commit to fasting and will be the latest boycott against one of the biggest retail companies in the US. Why are people boycotting Target? In January, Target announced that
The NAACP has announced the launch of the Black Consumer Advisory to help Black consumers stay informed on which companies promote diversity. As more companies continue to scale back their DEI programs, Black consumers should spend their money where they are valued. However, they can only do this if they know which companies value diversity and inclusion. This is why the NAACP is creating the Black Consumer Advisory, to remind Black consumers that their money is valuable. “The NAACP stands firm in our belief that, in a global economy, those
Target joins the growing list of companies rolling back its diversity, equality, and inclusion (DEI) initiatives. As a retailer known for featuring Black-owned brands like The Lip Bar, Black Girl Sunscreen, Tabitha Brown, Donna’s Recipe, there are concerns over how potential boycotts may impact Black founders. Target ends DEI goals In a memo shared with employees, the company said it will end its three-year DEI goals, concluding its Racial Equity Action and Change (REACH) initiatives in 2025 and end a program focused on carrying more products from Black- or minority-owned
