Over 100,000 people have pledged to boycott Target for 40 days in protest of the company’s rollback of DEI initiatives. The boycott, which began on Wednesday, March 4, was organized by Pastor Jamal Bryant. According to The Washington Post, the movement spans cities including Atlanta, Houston, Jacksonville, Florida, and Alexandria, Virginia. The “Target Fast” occurs simultaneously as Lent, when some Christians commit to fasting and will be the latest boycott against one of the biggest retail companies in the US. Why are people boycotting Target? In January, Target announced that