Black Americans are more likely than the wider U.S. population to use virtual multichannel video programming distributors (vMVPDs) like Hulu, Sling, and YouTube, as well as free ad-supported TV (FAST) services like Tubi and Pluto TV. A recent Horowitz Research report highlights that content targeted at Black audiences is a key factor driving this trend. Black audiences Want Black content The new annual FOCUS Black report reveals that over 3 in 5 Black households consider content geared toward Black audiences vital. “With retention being a challenge in the SVOD and
Black Americans consume more media than any other US population, but almost 70% wish they saw better representation, a Nielsen report has found. Black Audiences Consume The Most Media Nielsen’s “The Global Black Audience” report highlights Black America’s significant engagement with media and their perspective on representation in content and advertising. Black Americans remain today’s core audience, spending more time with media than any other US population, 81 hours weekly. Black audiences 18 and older in the US spend the most time on media daily – nearly 12 hours. The
