Black Americans consume more media than any other US population, but almost 70% wish they saw better representation, a Nielsen report has found. Black Audiences Consume The Most Media Nielsen’s “The Global Black Audience” report highlights Black America’s significant engagement with media and their perspective on representation in content and advertising. Black Americans remain today’s core audience, spending more time with media than any other US population, 81 hours weekly. Black audiences 18 and older in the US spend the most time on media daily – nearly 12 hours. The