Vogue is receiving backlash for the use of an AI-generated model in its August issue. The double-page Guess advertisement, created by AI marketing agency Seraphinne Vallora, features a blonde model wearing two different outfits. Seraphinne Vallora specializes in “editorial-level AI-driven marketing campaigns and cinematic videos.” The agency has previously worked on editorial shoots featured in Harper’s Bazaar and Elle. Seraphinne Vallora told the BBC that it created 10 draft models for Guess cofounder Paul Marciano, who ultimately selected one brunette and one blonde. When asked about the choice of race for the model,
Taiwanese American model Sheeren Wu has alleged that a fashion designer uploaded an AI-altered image of her to make her appear white. What Happened? Wu took to TikTok to explain the incident as Michael Costello, a designer who has worked with Beyonce, Jennifer Lopez, and Celine Dion, posted a photo of her to his Instagram. The image was from a recent LA fashion show, where she states she walked for Costello. However, Wu explained that although it was the black ballgown she walked the runway in, her face had been
Co-founder of Flair AI, Mickey Friedman, has announced the company has generated thousands of composable human models in various poses to sell the target company’s beauty products. Friedman said they are helping to “speak to the audience’s diversity and reflect the target market.” Flair AI, founded in New York, is an AI design tool for branded content, allowing users to generate high-end product photography in minutes for CPG (consumer packaged goods) and beauty Brands. Friedman posted that companies can “target different demographics and represent your audience in marketing campaigns,” which had
