Black Americans are more likely than the wider U.S. population to use virtual multichannel video programming distributors (vMVPDs) like Hulu, Sling, and YouTube, as well as free ad-supported TV (FAST) services like Tubi and Pluto TV. A recent Horowitz Research report highlights that content targeted at Black audiences is a key factor driving this trend. Black audiences Want Black content The new annual FOCUS Black report reveals that over 3 in 5 Black households consider content geared toward Black audiences vital. “With retention being a challenge in the SVOD and
Irving L. Peddrew III, the first African American admitted to Virginia Tech, has passed away at the age of 88. Breaking Barriers in Education In 1954, Irving Peddrew made history as the first Black student admitted to Virginia Tech, a historically white, four-year public institution in the former states of the Confederacy. Despite the milestone, Peddrew faced a level of adversity, including being forced to live and eat off campus due to segregation. He found a home with a Black couple, Janie and William Hoge, who supported him during his
In the US, African American women face higher mortality rates from major diseases like heart disease, cancer, stroke, and diabetes compared to other demographics. These disparities are often due to systemic biases in healthcare, which can diminish or underestimate the pain and symptoms experienced by these women. The Promise of Predictive Healthcare in Personalized Medicine Predictive healthcare, however, marks an evolution in medical treatment, moving away from a generalized approach to a more individualized strategy. This approach uses advanced predictive analytics, which allows healthcare providers to identify potential health risks early and
