Black Americans consume more media than any other US population, but almost 70% wish they saw better representation, a Nielsen report has found. Black Audiences Consume The Most Media Nielsen’s “The Global Black Audience” report highlights Black America’s significant engagement with media and their perspective on representation in content and advertising. Black Americans remain today’s core audience, spending more time with media than any other US population, 81 hours weekly. Black audiences 18 and older in the US spend the most time on media daily – nearly 12 hours. The
Media and ad tech company Hero Media has launched the first-ever machine learning-powered, Black-owned demand-side platform (DSP). DSPs are automated ad-buying platforms where advertisers and agencies go to purchase digital ad inventory. Hero One, powered by AdTheorent, enables advertisers to leverage AI and machine learning to put brand messages in front of the right consumer at the right time in a contextually relevant way. Is Advertising Representative? While 2021 witnessed a surge in diversity and inclusion efforts, momentum seemingly dwindled the following year. In 2022, the advertising sector remained largely white-dominated, comprising 64.63% white professionals. Platforms
An American Association of Advertising Agencies (The 4A’s) report has found unsolved issues in the advertising industry. A step in the wrong direction for diversity While 2021 witnessed a surge in diversity and inclusion efforts, momentum seemingly dwindled in 2022. At the time, numerous corporations embraced more diverse hiring practices and over 200 tech firms committed to change. However, over the last year, these efforts have begun to decrease, including the media industry losing four Diversity, Equity and Inclusion (DEI) leaders in two weeks. Furthermore, the 4A’s report indicated a
Black media mogul, Byron Allen, has hit McDonald’s with a massive lawsuit after claiming the corporation deliberately excludes Black-owned media from its advertising campaigns. Allen, the owner of Allen Media Group, claims McDonald’s refused to advertise on his networks due to internalized discrimination against Black-owned media and racial stereotyping that only sees them take from Black consumers and never give back. McDonald’s is the world’s leading food service retailer, generating over $100 billion in annual revenue. African Americans represent approximately 40% of McDonald’s U.S. sales but dedicate a small proportion to
