Here are a few lessons I picked up raising our seed round for Amaliah.co.uk. [All the investor quotes are genuine but anonymised]. 1. Don’t be put off Investor: “I simply believe that what you are doing is going to fail” Meh…. Everyone will have an opinion. Not everyone you meet will understand what it is that you are trying to do. As long as you know, that is all you need. 2. Know what words are sexy AI, Fintech, VR = Sexy Words 😍 E-commerce, advertising = Unsexy 😷