October 22, 2025

This New App Turns Black Maternity Experiences Into Actionable Insights

Ebony Women Health Corp, a Charlotte-based health equity firm, has launched the EchoHer Community App, a new digital platform that amplifies the experiences of Black women and birthing people navigating pregnancy, birth, and postpartum care. The app aims to turn those stories into data that can drive accountability and change in healthcare systems.

A digital space for Black women and birthing people

Founded by health equity advocate Neshé Conley, Ebony Women Health Corp works to transform how institutions serve women of color. Through culturally grounded consulting and community-informed training, the organization helps providers deliver more equitable and respectful care.

With EchoHer, she is offering a space for Black women to share their experiences, find culturally relevant wellness resources, and connect with others focused on advocacy and healing.

Conley’s own maternal health journey, including a miscarriage and a pregnancy where her symptoms were dismissed, compelled her to build something different.

“EchoHer was born out of the urgent need to make sure Black women are no longer invisible in healthcare
spaces,” said Conley. “Every story shared through EchoHer strengthens our data, our voice, and our collective power to demand better care and outcomes.”

Turning Personal Stories into Actionable Insights

Black women in the US are three times more likely to die from pregnancy-related causes than white women, according to the Centers for Disease Control and Prevention. In addition to providing a safe space for storytelling, EchoHer leverages AI-driven, anonymized data to inform public health research and advance maternal and women’s health equity.

Key freatures include: community storytelling, wellness and education, research integration, and an EchoHer Founding Members Program where early users can gain exclusive access to new features, recognition, and community leadership opportunities.

“EchoHer isn’t just an app,” Conley said. “It’s a movement to hold systems accountable while empowering women to take back their narratives.”

The EchoHer platform is supported by a recent investment partnership with UnitedHealthcare (UHC). The EchoHer Community App is now available for early access, with plans for expanded rollout and new features in late 2025.


Image: Neshé Conley

Habiba Katsha

Habiba Katsha is a journalist and writer who specializes in writing about race, gender, and the internet. She is currently a tech reporter at POCIT.