Shaq O’Neal Launches AI-Powered Assistant Called The Shaqbot With Carvana
Former basketball star and serial entrepreneur Shaquille O’Neal is partnering with used car retailer Carvana to launch an AI-powered assistant called the Shaqbot.
“I’ve been buying and selling cars for years, and when I found Carvana, I really loved the ease and innovation of the brand. That’s what makes my partnership with Carvana so exciting,” O’Neal said in a press release. “And now for other Carvana fans, they can have a little fun with Shaqbot, an assistant as smart, smooth, and good-looking as me.”
Shaq O’Neal launching AI assistant
Built on Carvana’s proprietary large language models and featuring O’Neal’s own voice recordings, the Shaqbot is designed to streamline the car-buying process and make it more approachable for customers.
The AI tool is part of a wider partnership between Carvana and O’Neal that includes curated vehicle selections, custom brand content, and a campaign hub at Shaqvana.com, all designed to amplify the best of Carvana’s platform, with Shaq’s personality layered in.
The campaign will include a national ad campaign, Shaqvana.com, a site to explore campaign content, and interact with Shaqbot, and Shaq Filter, a vehicle search experience tailored to Shaq’s favorite specs.
About Shaq’O Neal
O’Neal is a successful NBA basketball player-turned-business mogul. He has a PhD in Leadership and Education and established The Shaquille O’Neal Foundation, which provides resources for underserved youth. He also gives back through a number of annual philanthropic programs, including Shaq-to-School and Shaq-a-Claus.
O’Neal launched Las Vegas eatery Big Chicken in 2018, positioning himself as a successful restaurateur. The restaurant has more than 350 locations in development worldwide and 40-plus locations open in traditional and non-traditional restaurant settings.
Image: Megan Briggs/Getty Images
