LeBron James, Maverick Carter, John Legend And Others Invest $7M In Fantasy Sport Platform
Fantasy sports and gaming platform, Fantasy Life, has secured $7 million in a new round, which included investors like LeBron James, Maverick Carter, Gerry Cardinale, John Legend, and Fortnite co-creator and former Epic Games C-suiter Donald Mustard, as reported by Variety.
The investment will help expand Fantasy Life’s platform to a more customizable app and mobile experiences for players. It will also help the platform complete its acquisition of a rival company, Guillotine Leagues. The venture was created in 2024 by veteran fantasy sports entrepreneur Paul Charchian through his Heavy Blade LLC banner.
What is Fantasy Sports?
During Fantasy Sports, users can choose their all-star team made up of their favorite players. These teams typically compete for cash prizes against other players using real statistics provided by each player. The often complicated system of scoring and tracking is powered by high-tech and AI tools that simplify the process.
The platform was founded in 2022 by Matthew Berry, a writer, columnist, and fantasy sports analyst. “My entire adult life has been about helping fantasy players and sports gamers win, have more fun, and make this industry better,” Barry told Variety.
“Fantasy Life is the culmination of my decades of experience — a destination for every kind of player, from beginner to sharp. With smart, personalized tools, entertaining content, and the best damn fantasy game ever in Guillotine Leagues, we’re building a platform as obsessed with fantasy as we are.”
The $7 million raise
Notable figures, including LeBron James, Maverick Carter, Gerry Cardinale, and John Legend, contributed to the $7 million raise.
Other people involved in the raise were oger Ehrenberg, co-owner of the Miami Marlins and Alpine Formula One Racing; Bolt Ventures, the family office of David Blitzer, co-founder of Harris Blitzer Sports & Entertainment; RedBird Capital Partners Jeff Shell; Wasserman Ventures; YouTube co-founder Chad Hurley; and Tony Khan, owner of the Jacksonville Jaguars and Fulham Football Club.
“As an avid fantasy football and Guillotine League player myself, this is a tech-forward play that we believe will be a game changer for fantasy sports and we’re proud to co-lead this round with our partners at SC Holdings,” Maverick Carter, who is CEO of LRMR Ventures.
Image: Fantasy Life
