London-Based AudioMob Raises $14M In Series A Round

A Black-owned startup providing non-intrusive audio ads within mobile games has just raised $14M in its series A round.

Makers Fund and Lightspeed Venture Partners led the round. Also participating in the fundraising was the Sequoia Scout Program and Google. The total investment for AudioMob to date is now at $16 million. 

From kicking off in 2020, founders Christian Facey, CEO, and Wilfrid Obeng, CTO, have seen recent client successes with artists including Ed Sheeran and Nas alongside brands like Intel, Jeep, and KitKat who all saw relative metric achievements of more than 1000%.

Google also selected the firm as part of 30 startups it funded from its Black Founders Fund in Europe earlier this year.

AudioMob is now serving audio ads inside mobile games in all countries outside China, with notable rising stars being the UAE, Germany, and Canada.

It plans to continue its experimental audio technology, file patents in more countries, and expand its offices in London and Abu Dhabi. It’s also now claiming a valuation of around $110 million.

Christian Facey, CEO at AudioMob, told TechCrunch: “We’re thrilled to see investors’ excitement for AudioMob’s vision for long-term success and our future. We’re on the precipice of innovating a whole industry with audio and now we’re able to build out our tech and team to ensure we’re disrupting the industry in the right way and ensure we eventually become a future tech industry unicorn.”

Wilfrid Obeng, CTO at AudioMob said: “We understand that consumers don’t want to be interrupted, advertisers want their ads to be heard and game developers want to ensure monetization does not affect retention. And now we have built products which meet all three needs.”