News For Minority Creators: Instagram Set To Launch A Trial Run Of A Subscription Program

Instagram has switched things up and has introduced a new way for creators to make money, kicking off a test of subscriptions for the social platform in the US.

Announcing the news on Wednesday, Mark Zuckerberg, co-founder of Facebook and chairman/CEO of its parent company Meta, said: “This will help creators earn more by offering benefits to their most engaged followers like access to exclusive Lives and Stories.

“I’m excited to keep building tools for creators to make a living doing creative work and to put these tools in more creators’ hands soon.”

At the moment – the Instagram Subscriptions are being tested with a handful of US.-based creators, who can set a monthly price of their choice and unlock a “subscribe” button on their profile.

The program will let creators select from eight different price points, starting at 99 cents/month and ranging up to $99.99/month.

Instagram has already chosen a few US creators to participate, including black creators Don Allen Stevenson III, Lonnie IIV, Jordan Chiles.

According to the company, Instagram Subscriptions will let creators offer certain content only to subscribers, including live streams, IG Stories, and subscriber badges reported Variety.

These badges will display next to comments and messages so creators can quickly identify their subscribers.