MarketForce Set To Work With Cellulant To Expand In Five New Markets Across Africa As It Races To Cover Continent

MarketForce, a Kenyan B2B retail and financial services distribution startup has expanded into five additional markets across Africa to grow RejaReja — its retailer ‘super app’ that allows informal merchants to order and pay for inventory digitally.

The startup has partnered with Cellulant, a pan-African payments company that makes it possible for local and international merchants to accept “locally appropriate and alternative” payment methods from their customers to expand into these new markets.

Cellulant has partnerships with 46 mobile-money operators in Africa, 120 banks and serves 35 African countries with a physical presence in 18, according to the payments firm. RejaReja is set to tap Cellulant’s coverage to grow across the continent.

And on Monday – the company announced the entry of RejaReja, the B2B retail marketplace, into Ethiopia, Ghana, Tanzania, Rwanda, and Uganda, after successful pilot programs, coming about two months after it grew beyond Kenya by launching in Nigeria.

Its tagline for the marketplace is “we deliver an innovative route-to-market for the leading consumer goods producers in Africa. So whether you are a new beverage manufacturer just starting up or a multinational insurance company looking to expand your sales reach, RejaReja is right for your business.”

MarketForces’ plan for RejaReja is to have a presence in every market across sub-Saharan Africa in the near future by building an all-inclusive platform for informal merchants. They sell a huge chunk of the fast-moving consumer goods (FMCGs) in Africa.

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Abbianca Makoni

Abbianca Makoni is a content executive and writer at POCIT! She has years of experience reporting on critical issues affecting diverse communities around the globe.

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