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When it really comes down to it, there are only three initial paths you can take as a startup founder. These three, according to Porter (in ‘Generic Competitive Strategies’) are: Cost leadership: low-cost provider in your space Differentiation: providing a unique product Focus/niche: pick a segment (geography, market or product) Three primary approaches to entering a market To bring a product to market with one of these three is not innovative regardless of how you finesse it on a pitch deck. Where it gets more interesting is in combining two of

Almost two hours! That is what it took to go from Downtown San Francisco to Emeryville, to the Pixar Headquarters, precisely. There I am, seating in a car, spinning my head to narrow my expectations for what is about to happen, as the car slowly moves towards the Bay bridge. I had to meet Darla K Anderson, a film producer for Pixar. What would be interesting to ask? How does Darla’s work relate to mine? Do we share some common interests? I was trying hard to find common ground between